Public affairs is, in theory, an interdisciplinary field, where political analysis, legal consulting and communication consulting complement each other. This facilitates communication between important decision-makers and helps clarify individual positions on matters.
Companies and organizations have to root out a position for themselves and need networks and platforms where they can exchange ideas with important decision-makers. These socially relevant decision-making groups must be identified and their positions of interest analysed. Operationally, monitoring helps to identify processes and decision-making routes. Management of issues and strategic and tactical research in the field of market and opinion analysis also provide assistance.
Strategies and operative implementation plans are developed on the basis of the analyzes and monitorings, which always must adapt to the changing framework conditions. Public affairs is, in theory, an interdisciplinary field, where political analysis, legal consulting and communication consulting complement each other.
